events
audience per event
on national TV
With 400k french expats living in London, we saw an opportunity to unite this community around Les Bleus’ international football competitions (World Cup and Euros).
We created an immersive setting to make everyone feel at home, by renting out a theatre, and partnering with local brands to create an entertainment programming around the games.
We wanted to steer away from every other sports bar agressive promotional comms and went more authentic by creating a unique identity and tone of voice, and promoting our events through socials, organic comms as well as endorsements from FFF athletes.
