uplift in digital traffic
For the launch of Puma SYNC, we wanted to reconnect with a younger audience through innovative and relatable storytelling. We disrupted the codes of fragrance advertising by going into youth culture and launched it through a bespoke track and music video. The heart of the campaign was a digital platform allowing users to translate words into dance.
We complemented the campaign with assets across TV, Cinema, Print, OOH and Retail, as well as editorial content on Dancehall culture featuring Usain Bolt.