scroll
open
or drag
Nuit & Jour

Boss WomanNuit & Jour

play

play

video

Launching BOSS first women's fragrance.

6m

views

For the first BOSS Woman fragrances, we wanted to steer away from duplicating the codes of masculine success and instead celebrate what women define as a successful and complete journey. We partnered with Oscar-winning Gwyneth Paltrow to create films and stills that were rolled across TV, Cinema, Print, OOH, Digital and Retail.

We created an editorial extension with a YouTube series showing how Gwyneth manages through a balanced lifestyle across her acting, family and business priorities. The series also featured BOSS Women Creative Director Eyan Allen.

=