We took Football culture by storm when unveiling a partnership between Jordan and Paris Saint-Germain. We’ve built anticipation through tactical product teasing on the likes of Travis Scott and Justin Timberlake, before inviting global medias to PSG’s stadium which we transformed into an immersive display of basketball and football culture colliding. A series of content and campaign assets were produced across videos and stills, eGaming (EA Sports Fifa franchise), Retail, Digital and Media Partners.
Fast-forward 4 years and this partnership set the new norm in football culture. We pushed the boundaries by exploring cut-through campaign imagery, blurring the lines between basketball and football codes, navigating COVID-related constraints by creating 3D assets, event activations and extended editorial content.